Project Tags: Humanities and Social Sciences

Cognition and emotions in consumer behavior

Sensory marketing (defined as ‘marketing that engages the consumers’ senses and affects their perception, judgment and behavior’, Krishna 2012) and digital marketing are two fast-growing areas of research in marketing.…

Cognition in context

Overwhelmingly, our knowledge about how the human brain perceives the world is based on WEIRD samples. WEIRD refers to participants from Western, Educated, Industrial, Rich and Democratic societies. Due to…