Faculty Area: Business Administration

Financial literacy in Qatar

This research project aims to explore and improve financial literacy levels among students in Qatar, Throughout the project, the first comprehensive dataset on financial literacy will be collected, the areas…

Cognition and emotions in consumer behavior

Sensory marketing (defined as ‘marketing that engages the consumers’ senses and affects their perception, judgment and behavior’, Krishna 2012) and digital marketing are two fast-growing areas of research in marketing.…