Henkel announced the winners of the recent case competition at CMU-Q: Ibrahim Soltan and Mounir Sheikh were declared the winning team, and will be offered internships at Henkel in Dubai. MinKyung Kang received an honorable mention, and will also be offered an internship in the Dubai headquarters.

The case competition was created by Henkel to tap into the talent of Carnegie Mellon students. Based on a real business challenge, students were asked to look for ways to boost the brand awareness and market share of Fa soap among specific demographics.

Case competitions are an excellent forum for employers to see students’ potential, while also examining a business challenge from a fresh perspective. Nestle is currently running a case competition that addresses a market share question; 26 students are participating and will present to Nestle executives later in November.