Launch and Lead is a five-day business camp for students in Grades 8 and 9. Through a case study based on Pickl, students will work in teams to develop a product launch strategy for a new burger designed for students. The camp will combine short lectures, interactive activities, case discussions, and guided teamwork. Students will explore customer insights, operations, finance, economics, and marketing before presenting their final strategies at a closing presentation and awards ceremony. 

Launch and Lead is part of the QNB Center for Business Innovation. For more information, please contact [email protected]

Registration is now open