Building a Meaningfully Distinctive Brand
Gary Singer, partner at A.T. Kearney will discuss how to build a strong brand that will help drive in market success and growth.
Gary Singer is an A.T. Kearney partner in the firm’s Strategy & Top-Line Transformation practice and heads the firm’s global research, knowledge management, and production services functions. Associated with the firm since 2006, Gary joined as the firm’s Global Chief Marketing Officer in 2013. Previously, he was the chief executive officer for both an independent management consultancy and a funded start-up. He also had senior client leadership roles at two global advertising agencies and was a partner at another leading management consulting firm. He is a frequent speaker and guest lecturer at the Columbia Business School, Yale School of Management and Carnegie Mellon.